Internet marketing is a pretty broad term – encapsulating a whole host of different techniques.
However, in short, Internet marketing services are ultimately all about ensuring that your business’ online presence is one that is effective – successfully converting website traffic into sales.
Acting as an umbrella term for a variety of disciplines, there are a number of Internet marketing services that you might find; here are just some of the most important ones, explained:
Search Engine Optimisation –
Search engine optimisation is one of the most commonly found Internet marketing services out there. In basic terms, SEO is the process of optimizing a website so that it will be indexed higher up on an SERP (search engine results page).
This can involve creating backlinks, editing content so that it is more search engine friendly or editing HTML coding to increase the relevance to the keyword that is ultimately going to improve your rank.
Email Marketing –
Email marketing is a direct example of Internet marketing services, utilising the medium of email to promote a brand’s message. Successful email marketing campaigns will see relationships with existing customers significantly enhanced – whilst at the same time leading to the acquisition of new customers.
Campaigns will also promote sales activity amongst that existing customer base, as well as advertising new products.
Pay Per Click Marketing –
Pay per click marketing is another of the most used Internet marketing services. Typically pay per click marketing is a form of Internet advertising that utilises adverts to drive traffic to a website.
Google is one of the most common platforms for pay per click adverts, with ads being displayed on the SERP – depending on the relevance of the ad’s keywords to the original search term.
Microsoft adCenter, Yahoo! Search Marketing and Google AdWords are the biggest of the PPC (pay per click) providers out there – operating via a system where a user bids on a keyword that is relevant to their company’s market or industry.
Social Media Marketing –
One of the fastest growing areas of Internet marketing, social media marketing is another of those Internet marketing services that has become increasingly vital for businesses looking to grow in stature.
This practice will see advertisers promote new companies, products or services using social media platforms. Whilst many of the techniques that are applied in traditional marketing are present, social media’s huge popularity on the Internet makes it possible to reach a much larger market than ever before.
Social media marketing will typically utilise eye-catching content to create a buzz on social networks – such as Facebook, Twitter and Foursquare – with the ultimate aim of getting that content shared, as a result spreading the message.
Search Analytics –
Internet marketing services will sometimes take data and analyse it to allow a greater understanding of a number of processes – search analytics is just that.
Search analytics involves taking statistics provided by search engines – such as search volume trends, advert spending and keyword monitoring – to improve the overall performance of search engine marketing and search engine optimisation campaigns.